In today’s talent market, the choice of staffing agencies, all promising you the best candidates, can seem overwhelming. So how do you cut through the noise? At Blackedge, we not only provide you with a tailored workforce solution, but provide tangible added value to benefit all areas of your business. From amplifying your employer brand through enhancing your EDI strategy to delivering real-time market insights, find out how we can position you as an employer of choice for today’s top talent.
Elevating the candidate journey
A positive, engaging candidate journey is essential in a competitive marketplace. Blackedge helps you make every stage of the process stand out:
- Employer branding – EVP and branded interview packs that inspire confidence, boost engagement, and increase offer acceptance.
- Branded attraction – Dual-branded adverts, Hot Job graphics, and targeted campaigns to maximise visibility and elevate your reputation.
- Onboarding and engagement – Welcome packs and branded announcements that connect new hires from day one.
- Recruitment microsites – Bespoke hubs showcasing your culture, values and live roles to deliver a seamless experience.
- EDI initiatives – Blogs, videos and campaigns that celebrate your people and attract underrepresented talent.
Harnessing the power of your EVP
Your Employee Value Proposition (EVP) is central to attracting and retaining the right people. Blackedge works with clients to:
- Gather marketing collateral, videos, and insights to refine and promote the EVP.
- Consult with staff and stakeholders to understand culture, values, and perceived benefits of working in your business.
This not only defines your positioning but ensures your people’s voices are reflected in your employer brand.
Going further: The Role Value Proposition
We take the EVP one step further with a Role Value Proposition (RVP). Each role has unique selling points, for example, cutting-edge technology may attract Engineers, while career progression may appeal more to Finance Directors. By tailoring messaging to each vacancy, we help clients connect with candidates on what matters most to them.
Strengthening your brand image
Small details make a big difference. Our dual-branded interview packs help candidates feel better prepared, more informed and more engaged. By showcasing your structure, career paths, ethos and benefits, these materials increase interest and buy-in, improving both the candidate experience and offer acceptance rates.
Branded advertising campaigns
Our in-house Marketing team designs and manages branded campaigns that get noticed:
- Job adverts
Co-branded ads placed on industry-specific and general job boards.
- Hot Job graphics
Professionally designed visuals distributed across social media for maximum reach.
- Targeted mailers
Dual-branded email campaigns sent to high-calibre candidates at the right time, driving interest and engagement.
This integrated approach ensures client roles and brand stay at the fore of the market.
Recruitment microsites
We also create dedicated microsites, accessible from our website, that showcase our clients’ vision, values and current vacancies. These branded hubs provide candidates with a central place to explore your culture and opportunities, creating a seamless and consistent journey.
EDI initiatives
Promoting Equality, Diversity and Inclusion is important to us and our clients. We collaborate with them to identify any gaps in their approach to EDI and provide recommendations to help remove unconscious bias in their selection process, attract diverse talent through inclusively worded advertising across diverse platforms, and retain and celebrate diversity through blogs, articles and social campaigns.
Partner with us
Part of the STR Group, Blackedge partners with companies to solve their biggest workforce challenges. We’re an international talent provider with 25 years’ recruitment experience in connecting top technical and creative talent.
Our suite of services has been developed to provide tailored solutions to our clients’ individual needs and help them overcome their biggest employee engagement challenges. Contact us today to find out which of our solutions is right for you and how a partnership with Blackedge can help drive your business forward.
